![]() ![]() There are also ethical motivations for a company to improve its environmental performance and move towards achieving sustainable development. This also means that if environmental marketing strategies such as environmental certification are to work there must be consumers willing to purchase the resulting green products. This approach allows consumers to steer their purchasing behaviour in a more environmentally sound direction. Therefore, the certificate gives an indication of good practice and provides the company a better image. The ecolabels associated with environmental certification inform consumers that the product in question has been verified by a third party auditor as originating from an environmentally well managed company. This is usually achieved through the use of ecolabels which can be used on the company's products, allowing the product to stand out as being produced in an environmentally sound way. Many companies believe that the implementation of environmental certification programmes can lead to an improved company image and generate competitive advantage. The primary motivations for many companies who choose to implement environmental certification schemes are, to provide an ethical product for the consumers, increase sustainable development, improve the image of the company, gain a better relationship with stakeholders and to make a higher profit. ![]()
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